Hilton needed a global brand experience that could bring its vast hospitality portfolio to life for high value travel trade audiences, launching first in the Middle East at Arabian Travel Market before being adapted for further international markets.

The challenge was to translate 24+ hospitality brands, more than a century of heritage and a growing regional footprint into one immersive environment that could inspire, educate and excite delegates.

Working via UK agency We Are 3 Folds, PurpleGlo was tasked with turning a complex global portfolio into a multi-sensory brand world visitors could feel, not just read about.

We designed and produced Hilton’s original ATM experience around the way people truly experience hospitality: scent, sound, sight and taste.

Bespoke fragrances captured the character of different Hilton brand worlds. Custom audio environments carried each brand’s tone and positioning. Interactive screens brought Hilton’s heritage, destinations and hospitality stories to life, while curated tasting moments completed the sensory journey.

What began in Dubai became a scalable global platform, later recreated in London and Singapore with the same hardware, software, content systems and technical team. Visitors did not simply explore Hilton’s portfolio. They moved through it as a living world of destinations, memories and guest experiences.