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Dubai Internet City at GITEX

Brief

GITEX 2024 brought together governments, tech giants, startups and investors from over 180 countries under the theme Global Collaboration to Forge a Future AI Economy.

For Dubai Internet City, the challenge was to show its role at the centre of Dubai’s AI and innovation ecosystem, cutting through one of the world’s most competitive technology floors with something people could experience, not just read.

As DIC’s trusted immersive technology partner at GITEX since 2019, PurpleGlo was tasked with turning ecosystem, partnership and future-economy storytelling into high-impact interactive engagement.

Solution

We designed and produced Hilton’s original ATM experience around the way people truly experience hospitality: scent, sound, sight and taste.

Bespoke fragrances captured the character of different Hilton brand worlds. Custom audio environments carried each brand’s tone and positioning. Interactive screens brought Hilton’s heritage, destinations and hospitality stories to life, while curated tasting moments completed the sensory journey.

What began in Dubai became a scalable global platform, later recreated in London and Singapore with the same hardware, software, content systems and technical team. Visitors did not simply explore Hilton’s portfolio. They moved through it as a living world of destinations, memories and guest experiences.

Event Technology

Content Production
Creative
Development
Event Technology
Interactive Installations
Mechatronics

2026

Reel Image
  • Psychology approach icon representing PurpleGlo’s experiential design approach

    Pyschology

    AI can feel abstract, powerful and hard to trust until people are given a way to interact with it on their own terms. Edelman’s 2024 Trust Barometer highlights that people are more likely to embrace innovation when they feel a sense of control over how it affects their lives. For DIC, the opportunity was to make future technology feel human, playful and understandable

  • Creativity approach icon representing PurpleGlo’s experiential design approach

    Creativity

    Six activations became one connected innovation journey. Each experience translated a different layer of DIC’s ecosystem, from AI and human-machine interaction to mobility, spatial content and future exploration, into moments visitors could try, play and share.

  • Technology approach icon representing PurpleGlo’s experiential design approach

    Technology

    Robotics, hologram projection, motion detection, AR and bespoke interactive content were engineered into a live technology environment that made innovation feel immediate. The systems did not just demonstrate capability. They invited people to participate in the future economy DIC helps power.

Dubai Internet City at GITEX: interactive experience by PurpleGlo for events and brand activations
Dubai Internet City at GITEX: interactive experience by PurpleGlo for events and brand activations
Dubai Internet City at GITEX: interactive experience by PurpleGlo for events and brand activations

“The level of innovation and creativity PurpleGlo brings to the table exceeds my expectations year on year.”

Moh'd H. H. Rajab, Marketing Manager
  • 6
    Consecutive Years
  • 200,000+
    Engaged Visitors
  • 20+
    Tech Brands at Gitex
  • 5
    Events Days

IMPACT

Turning Presence into Participation


Standing out at GITEX takes more than a stand. It takes an experience.

For six consecutive years, Dubai Internet City has trusted PurpleGlo to transform complex technology into engaging, immersive experiences that educate, inspire and connect.

Across that partnership, we’ve helped bring more than 20 technology brands to life on the GITEX floor, turning exhibition spaces into destinations for participation, conversation and discovery.

Six years of partnership. Countless connections. One trusted technology partner.

Contact

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Connected systems. Immersive experiences that move people. Real-world impact. Start the conversation.


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