Biban Global is Saudi Arabia’s flagship forum for entrepreneurship, innovation and economic opportunity, a national platform where the Kingdom presents the scale of its future economy to the world.

Working with Benchmark on behalf of Monsha’at, PurpleGlo was brought in to create an experience that matched the sophistication and ambition of the forum. The challenge was to move beyond a conventional government stand and build something useful, intelligent and high-impact for a B2B audience.

At the centre of the brief was a platform challenge: surface more than 15,000 live job openings across every sector and city in the Kingdom, updated daily, easy to navigate and integrated into a premium immersive environment.

We built the physical-event version of Biban’s national jobs platform, engineered to host 15,000+ openings, refresh daily and match visitors by skillset, sector and location.

Around it, we designed and produced a connected immersive environment, anchored by a suspended LED sphere and supported by interactive screens, LED floors, walls and columns.

From software architecture and UX logic to engineering, integration and bespoke animated content, the experience made national opportunity visible, accessible and engaging, showing how government platforms can feel as intuitive and immersive as the best brand environments.