Animenia is the region’s largest anime festival, a high-energy celebration of fandom, storytelling and Japanese pop culture, staged at Manarat Al Saadiyat and presented by Brag in partnership with DCT Abu Dhabi.

For the 2026 edition, Brag challenged PurpleGlo to bring four globally loved anime IPs, Bleach, Dan Da Dan, Spy x Family and Gintama, off the screen and into the real world.

The ambition was to create physical, interactive environments that felt authentic enough for superfans, while remaining open, exciting and accessible for new audiences stepping into these worlds for the first time.

We transformed fourteen iconic anime moments into immersive, interactive rooms across the festival floor, each designed as a walk-in scene where fans could enter the worlds they love.

Working closely with Brag’s creative lead, PurpleGlo shaped the experience from concept to delivery, spanning ideation, storyboarding, animation, content design, interactivity and on-site technology integration.

The standout moment came through a Bleach battle scene, where fans threw soft balls at an interactive screen to defeat the enemy, transforming passive fandom into active gameplay and letting audiences become part of the story.